Colin Kaepernick, Nike, and what Christians can learn from their message.
Yes...I know...you may not agree with what you’re about to read. And that’s fine. But, let me be clear from the very start: this is not a political post and should not be read as such.
By now you’ve probably been inundated by pundits and commentators alike via your social media feeds, podcasts, and cable news shows which all cast either praise or hate towards Colin Kaepernick and Nike in the wake of the anncouncement that he would be their new spokesman. This partnership has angered many while it delighted others. But regardless, there is a message pure and true worth learning if we can only put our politics aside for a moment.
Nike’s new ad campaign boldly positions Kaepernick’s face front and center, staring out at the viewer as their swoosh logo and “Just Do It” slogan appear small and insignificant at the bottom. In the center are these words: “Believe in something. Even if it means sacrificing everything.” I couldn’t believe it when I saw the ad. This was amazing. What a statement!
And then I started to wonder...what would it be like if we Christians lived those words? What if we here in the United States faced the same persecution as our Christian brothers and sisters throughout the world? What if we believed even if it meant sacrificing everything? Could we do it? Would we still proclaim the name of Jesus Christ as Lord of all?!
Nike and Kaepernick have a lot to risk in the brutal gladiator arena that is American politics and without taking a side, I can say I’ve been inspired by these words. Inspired, and yes, challenged; challenged to believe even if it means sacrifice everything.
Are you up to the challenge?
Let me know what you think in the comments. Thanks for reading!
photo courtesy money.cnn.com